Marketing Automation January 2, 2023

Pros and Cons of Automation In Digital Marketing (Plus 12 Example SaaS Tools)

By definition, marketing automation is a strategy that uses technological advantages to streamline, automate, and analyze all kinds of marketing tasks and workflows in running a business. Its primary goal is to optimize operational efficiency and help organizations increase revenues and reach their business goals and, for that, it uses the latest innovation in software to do...